New Releases Now

Strategic Discovery

We began with an in-depth exploration of NRN's unique requirements, crafting a strategic roadmap for its evolution. Key initiatives included refreshing the brand, enhancing user experience, introducing new features, modernizing the technology stack, simplifying site management, and overhauling email marketing strategies.

‍

‍

‍

Website Redesign

Working closely with NRN, we redefined the platform to offer a personalized, nostalgic music discovery journey. Through a comprehensive user interface redesign and the introduction of features like Spotify integration, genre-based navigation, and an advanced music discovery algorithm, we reinvigorated the user experience for music lovers and advertisers alike.

‍

‍

‍

Mobile Experience

We redesigned the mobile experience to mimic an app with simplified navigation and intuitive touch gestures, ensuring accessibility and engagement on the go.

‍

‍

‍

Branding & Identity

Aligning with the platform's new direction, we created a unique visual language and logo that echoed the charm of a vintage record store, strengthening NRN's brand identity.

‍

‍

‍

Content Management

Transitioning to Craft CMS, we designed a modern, efficient content management solution. New features like music submission forms and automated image resizing significantly reduced the administrative workload.

‍

‍

‍

Optimization & SEO

We significantly improved website loading times by utilizing advanced coding practices and leveraging efficient caching solutions. Our strategic approach to site migration and technical SEO ensured a seamless switchover to the new site with zero downtime and maintained search engine rankings.

‍

‍

‍

Marketing & Advertising

To enhance engagement and revenue, we launched personalized weekly music emails, developed new advertising packages, and created compelling sales materials showcasing NRN's revitalized platform.

‍

‍

‍

The Result

Our comprehensive overhaul led to a significant resurgence for NRN. Post-launch, advertising revenue doubled year-over-year. We also observed a 132% increase in email sign-ups, a 63% boost in email click-through rates, and positive feedback from the community.

‍

‍

Additional Services

Following the successful launch, we've continued to develop the site by introducing new features and pages, aiding in streamlining business operations, and integrating Google AdSense for new revenue opportunities.